Andrew Rees is a British business executive best known as the **chief executive officer and director of Crocs, Inc.**, the global casual footwear company. He joined Crocs as **president in 2014** and was appointed **CEO and a member of the board in 2017**.[1][5] Rees has spent more than 25 years in the footwear, retail, and consumer sectors, holding leadership roles that combined strategy, operations, and brand development.[1] Before Crocs, Rees was a **managing director at L.E.K. Consulting**, where he founded and led the firm’s **retail and consumer products practice** and advised major brands, including Crocs itself on a turnaround strategy.[1][3] Earlier in his career he served as **vice president of strategic planning and retail operations at Reebok International** and held corporate roles at **Laura Ashley**.[1][2] He holds an **undergraduate degree from Imperial College London**.[2] At Crocs, Rees is closely associated with the company’s **turnaround and subsequent growth**. After joining during a challenging period for the brand, he helped reshape product strategy, marketing, and global operations, contributing to a transformation from a struggling niche label to a profitable, mainstream footwear group.[3] Under his leadership, Crocs reported **record 2024 revenue of about $4.1 billion, a gross margin of 58.8%, and net income of about $950 million**, and the company’s five‑year total shareholder return ranked in the upper tier of its peer group.[1] Rees is also a significant **equity holder in Crocs**, owning over 1 million shares as of 2024, roughly 1.9% of the company.[3] His **total compensation for 2024 was about $12.4 million**, primarily in stock awards and performance-based incentives.[4] He continues to be a central figure in Crocs’ strategy and public profile as the company expands its global presence.